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Social media scheduler or done-for-you posts? Compared

A fair look at the five ways small businesses usually get posts written, including the cases where we are not the right choice.

The options

OptionPrice signalBest whenTrade-off
Do it yourselfYour timeYou enjoy it and have an hour a dayPosting stops when work gets busy
Scheduler (Buffer etc.)Buffer lists free up to 3 channels, $5 per channel a month for EssentialsYou have content and want to schedule itIt does not write or design for you
Design tool plus AI captionsVaries by planYou want control and have timeYou prompt, edit and design each post
FreelancerGuides cite about $500 to $2,500 a monthYou want a person who knows youCost and availability
AgencyGuides cite $2,000 to $5,000 a month for full serviceYou want strategy, ads, reportsPrice; overkill for just posts
MyClawn Posts$49 or $149 a monthYou need a month of posts planned and writtenNo posting, no engagement, no ads

Price ranges come from published guides by agencies and software vendors; use them as indicative.

When an agency or freelancer is better

If you want someone to answer comments, shoot photos, run ads, or tell you what the numbers say, hire a person. A person also knows things not on your website. We read your site and your notes, so a business whose real story is not written down gets generic results.

Paste your website. Starter $49/mo · Pro $149/mo. Refund within 14 days if it misses.

Get my 30-day calendar

When DIY AI tools are enough

If you enjoy writing and only need a nudge, a caption generator or a design tool with templates may do. The cost is your time: prompting, editing for your voice, resizing for three platforms, building a calendar. The value of a done-for-you month is that this is done and arrives as files.

What we do differently

Details: how it works, pricing, or paste your site.

What to ask any provider

Our answers: you post, we never ask for logins; facts come from your site and notes with unverified items listed; no people in images; two rounds of changes and a 14-day refund; files you keep.

A realistic split

Many small businesses end up combining: a done-for-you month of posts for the baseline, plus their own photos and quick updates when something happens, plus a scheduler. If you later hire an agency, the calendar and captions are a useful brief.

Schedulers solve posting, not writing

A scheduler lets you plan posts on a calendar and publish them at set times across networks. Buffer's own pricing page lists a free plan for up to 3 channels, $5 per channel a month for Essentials and $10 per channel for Team. Roundups of schedulers also report entry plans around $18 to $20 a month for Later and Metricool and about $79 per seat for Sprout Social, though those are second-hand figures to check before relying on them. All of them assume you arrive with finished content. If your bottleneck is the content, a scheduler does not fix it. If the bottleneck is remembering to post, it does.

The two fit together: our output includes schedule.csv, one row per post per platform with Date, Time, Time zone, Platform, Caption, Image URL and Link, so a month of content can be loaded into a scheduler you already pay for. We have not verified every tool's import format, so check yours; add images by hand if needed.

Questions

Can I use a scheduler with this?

Yes. schedule.csv is built for loading into a scheduler such as Buffer or Meta Business Suite. Check your tool's import format, and add images by hand if it does not take image links.

Paste your website. Starter $49/mo · Pro $149/mo. Refund within 14 days if it misses.

Get my 30-day calendar

More about Posts

Sources (checked 2026-11-09): buffer.com/pricing · planable.io/blog/schedule-social-media-posts/ · quso.ai/blog/best-social-media-scheduler · www.expertmarket.com/social-media-marketing/social-media-management-pr · www.lyfemarketing.com/social-media-management-pricing/