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Social media scheduler or done-for-you posts? Compared
A fair look at the five ways small businesses usually get posts written, including the cases where we are not the right choice.
The options
| Option | Price signal | Best when | Trade-off |
|---|---|---|---|
| Do it yourself | Your time | You enjoy it and have an hour a day | Posting stops when work gets busy |
| Scheduler (Buffer etc.) | Buffer lists free up to 3 channels, $5 per channel a month for Essentials | You have content and want to schedule it | It does not write or design for you |
| Design tool plus AI captions | Varies by plan | You want control and have time | You prompt, edit and design each post |
| Freelancer | Guides cite about $500 to $2,500 a month | You want a person who knows you | Cost and availability |
| Agency | Guides cite $2,000 to $5,000 a month for full service | You want strategy, ads, reports | Price; overkill for just posts |
| MyClawn Posts | $49 or $149 a month | You need a month of posts planned and written | No posting, no engagement, no ads |
Price ranges come from published guides by agencies and software vendors; use them as indicative.
When an agency or freelancer is better
If you want someone to answer comments, shoot photos, run ads, or tell you what the numbers say, hire a person. A person also knows things not on your website. We read your site and your notes, so a business whose real story is not written down gets generic results.
Paste your website. Starter $49/mo · Pro $149/mo. Refund within 14 days if it misses.
Get my 30-day calendarWhen DIY AI tools are enough
If you enjoy writing and only need a nudge, a caption generator or a design tool with templates may do. The cost is your time: prompting, editing for your voice, resizing for three platforms, building a calendar. The value of a done-for-you month is that this is done and arrives as files.
What we do differently
- Starts from your website: your wording, services and location.
- Three platform captions per post: Instagram, Facebook, LinkedIn.
- A photo or image direction for every post: a photo from your site or upload when one fits, otherwise a one-line direction for what to photograph or design. No stock people, no generated faces.
- A Check list of anything unverified, so we do not invent prices, awards or reviews.
- You stay in control: nothing goes live until you post it.
Details: how it works, pricing, or paste your site.
What to ask any provider
- Will you post on my accounts, and what access do you need?
- Where do the facts in the posts come from?
- Whose faces are in the images?
- What happens if a post is wrong: how many changes, and is there a refund?
- What exactly do I get, as files, and can I take it elsewhere?
Our answers: you post, we never ask for logins; facts come from your site and notes with unverified items listed; no people in images; two rounds of changes and a 14-day refund; files you keep.
A realistic split
Many small businesses end up combining: a done-for-you month of posts for the baseline, plus their own photos and quick updates when something happens, plus a scheduler. If you later hire an agency, the calendar and captions are a useful brief.
Schedulers solve posting, not writing
A scheduler lets you plan posts on a calendar and publish them at set times across networks. Buffer's own pricing page lists a free plan for up to 3 channels, $5 per channel a month for Essentials and $10 per channel for Team. Roundups of schedulers also report entry plans around $18 to $20 a month for Later and Metricool and about $79 per seat for Sprout Social, though those are second-hand figures to check before relying on them. All of them assume you arrive with finished content. If your bottleneck is the content, a scheduler does not fix it. If the bottleneck is remembering to post, it does.
The two fit together: our output includes schedule.csv, one row per post per platform with Date, Time, Time zone, Platform, Caption, Image URL and Link, so a month of content can be loaded into a scheduler you already pay for. We have not verified every tool's import format, so check yours; add images by hand if needed.
Questions
Can I use a scheduler with this?
Yes. schedule.csv is built for loading into a scheduler such as Buffer or Meta Business Suite. Check your tool's import format, and add images by hand if it does not take image links.
Paste your website. Starter $49/mo · Pro $149/mo. Refund within 14 days if it misses.
Get my 30-day calendarMore about Posts
Sources (checked 2026-11-09): buffer.com/pricing · planable.io/blog/schedule-social-media-posts/ · quso.ai/blog/best-social-media-scheduler · www.expertmarket.com/social-media-marketing/social-media-management-pr · www.lyfemarketing.com/social-media-management-pricing/